a redesign of an nostalgic ice cream company based on the history of my grandmother.

targeted towards all age groups, 28th street ice cream company brings a sense of place and nostalgia to dessert. using locally sourced ingredients, 28th street values the importance of sticking to your roots.

problems

• lacking brand equities

• feels slightly outdated

• no sustainable initiatives

• no clear brand strategy

solutions

• enhance brand equities

• modernize

• incorporate sustainable initiatives

• expand brand